Picture: Association of American Publishers
Just how big is the real ebook market no-one wants to talk about?” This simple comparison suggests that overall (at least US) ebook market share by revenue might be as much as double the AAP’s reported stats - something like 28%. For the same month Kindle Unlimited paid out $39.8 million in ROYALTIES. In October 2021, research outfit NPD Group reported that, “e-books account for 18% of sales, or more than one in six books sold.”Ĭonsider Mark Williams’ argument in a December 2021 article where he says, “AAP reports October ’21 ebook REVENUE was worth $84 million. But if you’re curious about the books you see in your local bookstore, then 11.3% is a useful data point. And those categories typically comprise a much higher percentage of digital sales. It largely excludes sales of educational and technical titles, and sales through self-publishing platforms such as Kindle Unlimited. Bear in mind that this figure relates to revenue from the sale of popular, consumer ebooks released by established trade publishers. In January 2022 the American Association of Publishers, which represents mostly mainstream consumer book publishers, reported that among their members ebook sales accounted for 11.3% of sales revenue. Ebook market share 2022 Ebooks make up 21% of total book sales
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